Every Little Thing Counts With Conversions
As we move further into the digital age, more people are coming online and turning to the internet to buy their goods and services. Twenty years ago, the internet was still new and un-trusted by many. Now that people have had many years to become used to shopping online, it has opened up a whole new world of opportunities for so many businesses. But competition online is fierce. There are millions of websites in any given niche that are competing for attention. Online shoppers have become far more sophisticated too. They are not going to trust a website that looks unprofessional. This is why you need to put your best foot forward and be focused on CRO (conversion rate optimization).
Just A Few Seconds
When a visitor comes to your website, you will have very little time to capture their attention and get them to stay. If you do not grab them right away, they will just go on to your competitor which is only one click or search away. There are many variables that go into a person’s decision to buy your product or service and each one can make a big difference in your conversion rates. This is why it is so important to optimize your website for conversions before you start any type of marketing campaign. Here are some basic points to review. This may not apply to all websites but it will to many.
1) Does Your Website Look, Professional?
This is one of the most obvious conversion killers. If your website looks dated, doesn’t function well or you are using old stock images that are not of professional quality, you are already diminishing your possibilities for conversions or leads. You only have a few seconds to make a good impression and establish credibility but if your website is sub-standard, your conversions will suffer. So will your brand. Your website appearance plays a significant role in how people perceive your brand. If your an older company you may even want to consider upgrading your branding design and logo. The main thing is to make your website visually appealing and easy to navigate. It should reflect the fact that you are a real company that takes your online business seriously.
2) What is your USP (Unique Selling Proposition)?
What makes your product or service different from your competitors? Why should people choose your product over another? This needs to be relayed to protective clients right away in clear and understandable terms. Is it your price-points? Is it the way you make your product or the way in which you dispense your services? Make a list of the top three characteristics that differentiate you from your competition and illustrate it clearly right away.
3) Do You Have a FAQ Section?
The frequently asked question section can be very important because it allows you to address your prospective clients’ questions and concerns immediately without them having to go out of their way to learn basic information and policies. The FAQ section is also a great way to highlight and go into further detail your USP to potential clients.
If you do not have testimonials on your website, you’re missing an important piece of the sales process. You need to establish trust and social proof early on in the sales process. When people can see testimonials from real people who have benefitted from your service, it can go a long way in establishing trust.
5) Video Testimonials
Video testimonials are even more effective than written ones. When prospective clients can watch previous clients on video describing their experience about your service it allows for a much stronger message to be conveyed. Video testimonials can be done very easily and inexpensively. They do not need to be professionally produced either (it should not be shoddily produced either). All you need is an iPhone and a youtube account. Make sure to present real testimonials with a clear and concise message.
6) Start a Blog
Offer value to your clients by providing free information that can educate them about your industry or product. Show your audience that you are knowledgeable about your industry and establish credibility. A blog allows you to communicate directly with your audience and is another great way to establish trust with prospective clients. A blog can be very useful for a whole host of reasons and depending on the frequency of publications and the keyword difficulty in your niche, it can even help your websites organic traffic and SEO score.
7) Create a Facebook Page and Link to Your Website
Create a simple Facebook page and establish a digital presence. The idea is not to spend a lot of time and resources building up your Facebook page but to establish a digital presence and social proof somewhere other than your website. A Facebook page can help index your brand in search engines easier too. You can also test ads on Facebook. Ask the clients who gave testimonials if they can post them on your Facebook page as well.
Conversion Rate Optimization is a deep topic. We only listed a few of the basic fundamentals for a better-converting website here. There are a lot of great articles that go into much greater detail about every aspect of website conversions. We linked a few below.
Simply Social: 33 Tips To Increase Website Conversions in 2020